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Download Making Content the Cornerstone of Customer Engagement

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles. This article by Dave Murray, head of GlobalFluency's Content Marketing practice, demonstrates how BtoB leaders like Symantec, Oracle, Cognos, SGI and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results. GlobalFluency has developed hundreds of content marketing campaigns for leading BtoB companies and operates a number of international affinity networks, including the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network.

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