globalfluency in the news
Why Isn't Business Research More Relevant to Business Practitioners?
Sep 19, 2016 - Harvard Business School Working Knowledge
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.
Put the Tech Back into Tech Shows
Jan 21, 2015 - CMS Wire
At a time marketers can buy leads by the score, engage customers with personalized emails, stage their own events and track prospects across any channel, sprawling technology trade shows are fighting for relevancy.
Discussion Point: Are Trade Shows Worth the Cost?
Jan 20, 2015 - CMS Wire
They're crowded, noisy, informative, exhausting and sometimes fun and profitable. But trade shows are also very expensive at a time CMOs need to show a strong return on investment (ROI) on every marketing dollar.
The Big Read: Our bright young stars are shining in America
Nov 29, 2013 - Times Live
Here's something very uncomfortable. South Africans are much more likely to achieve greatness if they leave the country than if they stay here... There are names you have never heard here - like Mankekolo Mahlangu-Ngcobo, Gift Ngoepe and Donovan Neale-May - but who are movers and shakers in North America.
Q&A With CMO Council's Executive Director, Donovan Neale-May
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content.